About Udderbelly Festival

Underbelly joined forces with Southbank Centre in 2009 to launch Udderbelly Festival, an 8-week extravaganza of comedy, circus and family entertainment inside the famous upside-down purple cow. We've extended the festival every year, and in 2016, the 8th Udderbelly Festival had its biggest year ever on the Southbank. The festival won Best Festival at the London Lifestyle Awards in 2012, and the upside down purple cow is now an iconic and much-anticipated annual fixture on the London skyline. 

About Underbelly Ltd

Underbelly is a UK-based live entertainment company that runs several festivals and events across the country. Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, Udderbelly Festival in Hong Kong, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme in Edinburgh. Through Underbelly Productions, we also produce and promote live shows for UK and international touring. Underbelly also produces large scale events, most recently including West End Live, Pride in London and the Rugby World Cup Fanzone in Richmond.

In short, Underbelly is all about entertainment. In 2016, over 1.3 million people bought tickets to our shows and attractions and we had over 5 million visitors to our events. Our giant upside-down purple cow is now an iconic annual fixture of the London, Edinburgh and Hong Kong skylines.

About Underbelly Ltd

The Team


Ed Bartlam & Charlie Wood

Operations Manager

Sarah Fleming

Head of Production

David Watson

Production Manager

James Oakley

Technical Production Manager

James Turner Inman

Production Project Manager

Rachel Sivills

Production Assistant

Rebecca Foster

Executive Producer

Holly Reiss

Executive Producer

Tara Wilkinson

Festival Producer and Programme Manager

Marina Dixon

Programme Manager and Producer

Vikki Mizon

Assistant Producer

Martyn Wood

Head of Press

Fraser Smith

London Publicist

Gregor Cubie

Head of Marketing

Nicki Marsh

Marketing Manager

Jen Pearce

Digital Marketing Assistant

Carlotta Manzi Davies

Head of Ticketing

Andrew Ladd

Head of Partnerships

Mary Gleeson

Head of Bars and Catering

Bertie Woodhead

Financial Controller

Sarah Alsop

Finance Assistant

Jonathan Kettle

Finance Assistant

Jamie Porteous

PA to the Directors

Ruth Allen